If anybody needs some work done, just holler at me JoshX302 on Instagram.
UNLEASHYOUR CONTENT'Spotential.
Josh Dominelli — Director, editor, content strategist. While You're Sleeping is the production company behind the visuals, brand films, music videos, and podcast content that get artists and brands actually noticed.
Underground content,
actually understood.
I run While You're Sleeping, a small content production company in Los Angeles. I produce Group Chat Podcast. I've spent the last four years filming the rooms most cameras don't get into — mosh pits, green rooms, sold-out shows, studio sessions, and the moments artists actually want to remember.
I work with independent artists building careers and brands trying to feel less like brands. The work spans music videos, live tour recaps, podcast production, brand films, and the social strategy that makes the content land once it's out.
Small team. Fast turnaround. You talk to the person making it.
adidas / Foot Locker / Givenchy / Puma / Universal Music Group / Warner Music Group / Motown / Legends / Ales Grey / REI / Morgan & Morgan / Psychworld
Lord Sko / onlybino / RealYungPhil / Matt OX / Hit-Boy / Kanii / EyeBawl / Dre Waves / Group Chat Podcast
What I do.
Six core services. Mix and match for full campaigns or one-off projects. Every engagement starts with a free 20-min call.
Music Videos
Concept, treatment, direction, shoot, edit. Single deliverable or full visual rollout per release.
Brand Films
Short-form brand films, product launches, campaign content. For brands that want to feel less like a brand.
Live & Tour Recaps
Show, festival, and tour recap films. Same-day social cuts and full-length archive films.
Podcast Production
Camera, sound, edit, and the clip strategy that turns episodes into social engines.
Editorial Photo
Album art, press shots, editorial portraiture. Sony, film, and the color science that makes it feel right.
Content Strategy
Growth and content strategy retainers for creators, podcasts, and labels. Posting cadence, hooks, formats.
Selected work.
Music Video07
Interview02
Live01
Photography05
Podcast09
Content07
How we work.
Simple, fast, no agency middlemen. From first email to final delivery.
Intro Call
Free 20-minute call. We talk vision, scope, deadlines, and budget. No deck required.
Treatment
You get a written treatment, references, shot list, and a fixed quote. One round of revisions included.
Production
Shoot. I direct, operate, and crew up only if scope demands it. You see selects within 48 hours.
Delivery
Color, sound, master, and platform-specific cutdowns. Two rounds of revisions. Source files on request.
“Independent artists and brands deserve the same caliber of visuals as the majors — without the agency overhead, the mood-board purgatory, or the six-week turnaround.”
Josh is great. He obviously produces every episode and the clips. The clips crush. He deals with our weird Wi-Fi when we're remote and he's just dialed in — so don't let his monotone pitch fool you.
Got an idea?Let's talk.
Pick the channel that's easiest for you. I read every message. Most projects start with a 20-minute call — no deck required.